Lance Armstrong and 24 Hour Fitness to Join Forces
San Ramon, Calif., (January 10, 2005) – 24 Hour Fitness, a global leader in the health and fitness movement, announced its partnership today with six-time Tour de France champion Lance Armstrong. The partnership includes the creation of 24 Hour Fitness Lance Armstrong Sport Clubs – the first of which will debut in Armstrong’s hometown of Austin, Texas in summer 2005. 24 Hour Fitness will also become a sponsor of Armstrong’s Discovery Channel Pro Cycling Team, whose jerseys will feature the company’s logo. In addition, 24 Hour Fitness pledges its involvement with the Lance Armstrong Foundation, which believes that in the battle with cancer, knowledge is power and attitude is everything. Armstrong, who was recently named ‘Male Athlete of the Year’ for the third straight year by The Associated Press, will lend his face to 24 Hour Fitness’ advertising campaigns as well.
“I really believe in the work 24 Hour Fitness is doing to help as many people as possible through health and fitness. They fight the good fight and truly care about their members’ lives. Fitness has been a significant part of my life and a critical component in my comeback from cancer,” shared Armstrong. “I’m excited and grateful for the opportunity to share the benefits I’ve seen first-hand of a healthy lifestyle with so many people through my relationship with 24 Hour Fitness.”
“Lance Armstrong embodies everything our company believes in – hard work, determination, positive attitude and persistence while having fun along the way,” said Mark Mastrov, chairman and CEO, 24 Hour Fitness Worldwide. “And Lance’s athletic ability is not just limited to his bike - he’s an amazing athlete in all sports! Tennis, surfing, swimming, running, you name it! We’re ecstatic about this partnership with Lance, the Lance Armstrong Foundation and the Discovery Channel Pro Cycling Team.”
With this partnership, Armstrong joins three other athletic superstars as a member of the 24 Hour Fitness family. Basketball legend Earvin “Magic” Johnson, who launched a string of successful 24 Hour Fitness Magic Johnson Sport Clubs in 2001, tennis great Andre Agassi, whose own 24 Hour Fitness Agassi Sport Clubs premiered in February 2004, and Miami Heat sensation Shaquille O’Neal, whose clubs will open in early 2005.
Armstrong will put his own “signature” on the look, feel and facilities of the new 24 Hour Fitness Lance Armstrong Sport Clubs. The clubs will be full-service fitness facilities with numerous amenities including large indoor Lance Armstrong cycling rooms as well as an extensive line of state-of-the-art cardio equipment, free weights, indoor pool, whirlpool, steam room and sauna. A Kids’ Club will provide an onsite babysitting facility and a wide assortment of fitness apparel will be available at the Pro Shop. Also available is 24 Hour Fitness’ newest Xpress Zone™, a 30-minute circuit program designed in a specific order to maximize a full-body workout in a short amount of time. Members will have access to cutting-edge group exercise classes including Yoga, Pi-Yo, Xpress and 24 Tai Chi.
About 24 Hour Fitness:
24 Hour Fitness, a longtime fan and supporter of Olympic Sports, became the Official Fitness Center Sponsor for the U.S. Olympic Team in April 2003, with the sponsorship lasting through 2008. For more than a decade, 24 Hour Fitness has cheered for and rallied behind the U.S. Olympic movement by sponsoring seven National Governing Bodies, including USA Track & Field, USA Volleyball, USA Weightlifting, USA Water Polo, USA Softball, USA Cycling and USA Wrestling.
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in over 330 clubs across 16 different states and three countries in Asia. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the American Cancer Society and the Magic Johnson Foundation.
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posted by Telco Guy @ 2:17 AM
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